Brand Tracker by Conjointly helps Australian fund managers monitor how superannuation brands are perceived in the market. It provides comprehensive tracking of brand awareness, perception, and consumer behavior in a single, scalable dashboard, enabling data-driven decisions to differentiate funds and improve market performance.

Key features include:

• Comprehensive brand tracking: Aggregates awareness, consideration, and perception data across all major Australian funds into a consolidated, easy-to-interpret view. The tool supports longitudinal analysis to track trends, seasonality, and campaign impact.
• Competitive benchmarking: Visual dashboards, heatmaps, and drill-down analytics let you compare brand strength against rivals and quickly spot opportunities for differentiation.
• Consumer insight analytics: Reveals key drivers of fund choice, trust signals, and brand resonance to inform messaging, positioning, and product strategies.
• Shareable reports: Ready-to-share insights and dashboards streamline stakeholder alignment, reporting to executives, marketers, and product teams.

Brand Tracker consolidates brand intelligence for the Australian superannuation sector, helping funds understand market position quickly and act on opportunities to strengthen trust and preference.