AutomagicWP distributes WordPress plugins and themes. Upload a release once, connected sites update on their own through WordPress's native update mechanism. No logging into individual wp-admin dashboards. The workflow it replaces: finish a build, package a ZIP, log into each client's site, upload it, confirm you want to replace the existing version, reactivate, next site. Once a year, fine. Once a month across twenty sites, not fine. Releases track changelogs and PHP requirements. Plugin pages support icons, banners, and screenshots, so wp-admin looks like a proper product listing. For automation: push a GitHub tag, the release ships. Need to integrate updates into your own tooling? There's a REST API. A Composer package hooks into native WordPress update checks on the client side. Built for agencies managing client portfolios, solo devs tired of the ZIP loop, and anyone distributing a premium plugin or theme who wants distribution without a full commerce platform attached.